Apr 26, 2022
In Welcome to the Forum
FLoC is still in the testing phase, which means the details of how advertisers will be able to use it effectively remain to be seen. However, we Business Email List know that it should work similarly to today's affinity audiences. This means that it is still possible to target specific advertising to an aggregate audience, much like certain Business Email List classification groups worked in the past. But how this works in conjunction with the retargeting process is still uncertain. From what we can tell, Google insists that this new algorithm method is still a very Business Email List convenient way to reach the right audience at the right time. It will be interesting to see how it is implemented and the various ways marketers find to target specific groups of buyer personas as the Business Email List program rolls out. How does FLoC work and what makes it different? Until Business Email List recently, third-party cookies were tracked by an individual user. This browsing data was then passed from the websites to the Business Email List platforms to collect information about what a particular user was viewing. The new FLoC method takes a broader approach. The data is stored in the browser and each browser is a Business Email List assigned to a set based on similar search data. This is what makes the protocol different. For example, a set could be people who love cakes, beach vacations, and garden goblins (silly example, but you get our point, right?). To be part of the solo set, you must have searched for Business Email List information on those topics in the last week. Initially, FLoC updates the browser suites every seven days until widespread use can lead to a refinement of the practice. The idea is that by preventing individual Business Email List data from being given to third-party advertisers, personal information remains much more secure. For the start of this program, sets with fewer than several thousand people are Business Email List said to be dynamically redistributed into other groups until more long-term data is available.